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Boost Fundraising & Engagement with “Gamification”
    Gamification, eh? You’ve seen it all over the place, but likely never noticed. From Farmville and Mafia Wars to Foursquare and Gowalla, gamification has spread like wild fire in recent years – Daily deal platforms are incenting you with group-buying, credit card companies are rewarding you with cash back, and airlines are offering you free flights for miles/points. But did you know that nonprofits have been using gaming tactics for years? Join us and we’ll show you real world examples of “gamified” fundraising initiatives, simple gaming tactics that have been proven to work, and how to take advantage of gamification at your organization.

    Marketer | Blackbaud | Frank, does internet marketing and strategy...

    Dir of Mktg Innovations | PETA | Joel Bartlett oversees online...

    Dir, External Partnerships | Zynga | Laura Pincus Hartman is...

    Dir of G-Team | Groupon Inc | Patty Huber, Manager of G-Team...

    Founder/CEO | Care2.com | Randy Paynter is the Founder and CEO...

    Dir of Dev | PETA

    Type Interactive, Panel
    Hashtag #sxsw #BoostFunds
    Theme Better Tomorrow
    Level Intermediate
    Website http://schedule.sxsw.com/2012/events/event_IAP12329

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