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5:00pm

Coolhunting and Coolfarming with Social Media
    'Coolhunting' was conceived by the author/futurist William Gibson in his novel "Pattern Recognition." 'Cool hunting' is now an active research area at the MIT Center for Collective Intelligence. If past is any indication, 'coolfarming' can change everything. Jared Diamond (author of "Guns, Germs, and Steels") identified a single catalytic event where civilization increased productivity ten to hundred times - when humanity emerged from hunter gatherer society to agrarian society. Are we soon about to witness an evolution of the same magnitude in the field of innovation? This panel will share insights from the academic research of the mastermind himself, Peter Gloor. We will also hear from corporate leaders where the rubber meets the road, and shed some light on recent acquisitions and emerging opportunities. New head of products at MySpace, CMO of Badoo, and the founder of W4 will provide a balanced view on projecting trends and impact on advertising.

    Speakers
    Exec VP, Prod | Specificmedia/Myspace | Jason Knapp, EVP of Product...

    Chief Mktg Officer | Badoo | Jessica leads a team focused on...

    Founder | Monad Corporation | Jun's current focus is http://SPRE.AD...

    TBD | MIT Center for Collective Intelligence | I am happily juggling...

    Founder | W4.Com | www.wickswalker.com


    Type Interactive, Panel
    Hashtag #sxsw #coolfarm
    Theme Branding and Marketing
    Level Advanced
    Website http://schedule.sxsw.com/2012/events/event_IAP9172

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