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Indies Going Mobile
    Wednesday March 14, 2012 11:00am - 12:00pm @ Austin Convention Center (Room 17A) (500 E Cesar Chavez St., Austin, TX 78701)
    With the explosion of smartphones and tablets, the undeniable next big wave is mobile. What is surprising (or not so surprising to veteran industry watchers) is that the music business is lagging behind retail, hospitality, media, sports and even film and TV entertainment in the mobile arena. There’s Pandora, Spotify, Rhapsody... but what about direct artist presence? Ringtones are fading, apps have proven to be too expensive and cumbersome to update, and mobile-optimized websites have barely been touched. Most artists simply rely on Twitter, but basing your marketing strategy on any one channel may not be the smartest idea. The majors are lagging, but the Indies and DIYs better start catching up.

    Dir Digital Mktg & Sales | Wind-Up Records | Chris is the Sr...

    Advisor & Consultant | Quarter Cosultancy | Gray Gannaway helps...

    Dir, Strategic Partnerships | The Echo Nest | Shane is Director...

    SVP of Sales & Marketing | Trilibis Mobile | Ted Verani is a...

    Dir Digital Media | Vanguard Records/Sugar Hill Records | Tricia...

    Type Music, Panel
    Hashtag #sxsw #goingmob
    Level Intermediate
    Website http://schedule.sxsw.com/2012/events/event_MP12712

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