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5:00pm

Future of Entertainment: Viewer Becomes User
    Mobile social networking apps continue to grow in popularity, a trend that gives emerging technology companies a unique chance to partner with entertainment channels to provide audiences with an enhanced, personalized experience. Key partnerships between entertainment outlets and social apps like GetGlue and GroupMe are important for marketers to increase visibility, reach and engagement with specific audiences. The development of social networking apps give direct access to audiences who opt-in to receive exclusive content, news and special promotions. Panelists will address how audiences and brands are increasing visibility through apps and allowing audiences to transition from being simple “viewers” to actual “users” as they communicate directly with media through evolving social media platforms.

    Speakers
    Co-Founder | GroupMe | Jared is a Co-Founder of GroupMe, a c…

    Dir of Partnerships | GetGlue | Kimber Myers is the Director…

    VP of Wireless & MTV Mobile | MTV Networks | Michael is Vice…

    Sr Mktg Mgr | Showtime | Paul Chang is a senior manager at S…

    VP of Mktg & Business Dev | Bluefin Labs Inc | Tom Thai lead…


    Type Interactive, Panel
    Hashtag #sxsw #v2u
    Theme Convergence
    Level Intermediate
    Website http://schedule.sxsw.com/2012/events/event_IAP11413
 

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