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Music in TV Pilots: Sales Tool or Strategy?
    Friday March 16, 2012 2:00pm - 3:00pm @ Austin Convention Center (500 E Cesar Chavez St)
    Among the myriad of challenges in creating a successful television pilot, selecting the right music is frequently the most overlooked. From the score, to songs, to the perfect main title theme, there are many different elements to consider, and one question that defines them all: What is the most effective way to use music to sell a pilot, while still establishing a sound for the entire series? As a studio executive or a music supervisor, where should (or shouldn't) you compromise? With music budgets shrinking everywhere, where do the funds go ­ a skilled composer or a recognizable Lady Gaga track? Is there an opportunity for aspiring composers to save the day?

    Principal | Chop Shop Music

    Music Coord | Format Entertainment | Amanda Krieg began her career...

    Exec Dir, Music | Reveille | DARYL BERG Reveille LLC. EXECUTIVE...

    Television Producer/Director | Warner Bros TV | Executive Producer...

    Head of Television Music/Artist & Repertoire | Lionsgate...

    Dir, TV Music | ABC Entertainment Group | Tony Von Pervieux Creative...

    Type Music, Panel
    Hashtag #sxsw #tvpilot
    Level Intermediate
    Tags Pop
    Website http://schedule.sxsw.com/2012/events/event_MP9402

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