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Digital and social learning has changed dynamics in the classroom and new opportunities for engagement and collaboration arise daily. Keeping up with change and innovation requires continuous hands-on experimentation. Yet, Higher ed accreditation, tenure (teacher unions), and the academic journal publication system are not equipped for innovation. A lack of understanding and training and no incentive to change the status quo make the cultural shift needed a daunting task. More than a few individuals and schools are moving forward while others are so entrenched in the current system that they are fortifying positions against Social Media. How can we shift the culture of education to harness digital & social learning to embrace change & innovation and transform education.