How do Chanel, Louis Vuitton, BMW and Rolex stack up across digital platforms. NYU Stern Professor of Marketing Scott Galloway, has developed the L2 Digital IQ Index® to evaluate the digital competence of brands across more than 350 datapoints. The flagship Luxury Index ranks 100 iconic luxury brands across four dimensions: Site & E-commerce, Digital Marketing, Social Media and Mobile, and assigns them a Digital IQ.
Speakers
Professor of Mktg/Founder of L2 | NYU Stern/L2 Think Tank
Type Interactive,
Future15
Hashtag #sxsw #LuxBrand
Theme Late Break and Future15
Level Advanced
Website http://schedule.sxsw.com/2012/events/event_IAP10898
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