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Managing Publicity
    Can artists trust their PR agency to spend their time (and money) wisely? How do you know if your representation is doing all it can? What can artists and labels expect from their PR rep? Contrary to popular wisdom, there is such a thing as bad publicity. From unclear subject lines in e-mail blasts to overblown, lazily-written press releases, PR reps sometimes hinder an artist’s career. Whether you’re an artist or a label, make sure your rep is doing their job (promoting you) and helping the media do theirs (spotlight noteworthy artists). Learn effective PR techniques that should be in your rep’s arsenal, and how to track their performance.

    VP | Mitch Schneider Organization | Since coming to MSO (Mitch...

    Western Publicity | Heather West has over 20 years experience...

    Owner | Howlin' Wuelf Media Inc | Howard Wuelfing is the owner...

    Pres | Big Hassle Media | Ken Weinstein is the co-owner and co-founder...

    Publisher | Elmore Magazine

    Type Music, Panel
    Hashtag #sxsw #manpub
    Level Advanced
    Tags Hip-Hop-Rap
    Website http://schedule.sxsw.com/2012/events/event_MP8728

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