SXSW 2012: Format Shmormat: Radio Breaks Bands

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12:30pm

Format Shmormat: Radio Breaks Bands

Friday March 16, 2012 12:30pm - 1:30pm @ Austin Convention Center (500 E Cesar Chavez St)

Terrestrial radio is still a vital avenue for popularizing music. As the radio market has atomized into multiple formats and sub-formats, it has become a challenge for musicians to define themselves for the gatekeepers of airplay. What are the distinctions between 'Alt Rock,''Active Alt Rock,' and 'AAA' formats? How should bands approach DJs and music directors?

Speakers