You have the vision, you have the product, and you have the funding; it’s your time to make a splash. How do you turn a brilliant vision into a successful reality? Without the proper launch strategy, even the best idea can fall flat. This panel of marketing and PR mavens will take you through best practices for taking a product from stealth to superstar, including strategies for building anticipation, managing hype, handling speculation/misinformation, providing a cure for the common launch, and how to tap into buzz to predict sales/adoption and get customers engaging.
CEO | The OutCast Agency | Alex Constantinople has twenty ye…
BB Consulting | Brandee Barker is an independent consultant …
VP of Mktg | Lytro
Partner | Andreessen Horowitz
Hashtag #sxsw #launch
Theme Startup Village