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3:30pm

Speed Tweaks: How Fast Can Audiences Drive Edits?
    When it comes to shaping video content for target audiences, how real-time can we get? Dynamic iMedia allows digital agencies to track who's watching what content, where they're watching it, and for how long. But how can brands put this real-time feedback to use when months of approvals have already locked in a final cut? If they shoot documentary-style content, they have the flexibility to make measurement mean something. An archive of doc footage from the production phase can offer drastically different cuts.

    Speakers
    Mktg Mgr | Clinton Global Initiative | Bryan Mochizuki manag…

    Founder | The H(app)athon Project | I'm the Founder of the H…

    Creative Dir | Resource Interactive | I'm a creative directo…

    Co-Founder/Co-Creative Dir | Flow Nonfiction | Matt is a Co-…

    President, Chief Executive Officer and Director | ViXS | Sal…


    Type Film, Panel
    Hashtag #sxsw #SpeedTweak
    Level Advanced
    Website http://schedule.sxsw.com/2012/events/event_FP990229

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