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3:30pm

Print to Portal: Turning a Film Mag into a Brand
    Little White Lies started life as a small-circulation independent film magazine in 2005. Today it has morphed into a creative consultancy, design agency and retail outlet that works with brands around the world. How did a publication in a supposedly dying medium thrive in the digital era, and what does it reveal about the secrets of building an innovative brand in the twenty-first century? Looking at other like-minded businesses, we discuss how a multi-platform approach with a singular vision at its core can combine creativity, diversity and financial success.

    Speakers
    Director of Programming | Made In New York Media Center By I...

    Managing Dir | The Church of London | After working as art director...

    Director of Digital Strategy | Film Society of Lincoln Cente...

    Editor | Little White Lies | After a misguided sojourn in the...


    Type Film, Panel
    Hashtag #sxsw #MagtoBrand
    Level Beginner
    Website http://schedule.sxsw.com/2012/events/event_FP12298

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