SXSW 2012 is over. Head to the SXSW 2014 Schedule!

or signup / login to see what your friends are attending and create your schedule!
NEW FEATURE → Login and connect your Eventbrite account to auto-track your Party RSVPs!

View analytic


Print to Portal: Turning a Film Mag into a Brand
    Little White Lies started life as a small-circulation independent film magazine in 2005. Today it has morphed into a creative consultancy, design agency and retail outlet that works with brands around the world. How did a publication in a supposedly dying medium thrive in the digital era, and what does it reveal about the secrets of building an innovative brand in the twenty-first century? Looking at other like-minded businesses, we discuss how a multi-platform approach with a singular vision at its core can combine creativity, diversity and financial success.

    Director of Programming | Made In New York Media Center By I...

    Managing Dir | The Church of London | After working as art director...

    Director of Digital Strategy | Film Society of Lincoln Cente...

    Editor | Little White Lies | After a misguided sojourn in the...

    Type Film, Panel
    Hashtag #sxsw #MagtoBrand
    Level Beginner
    Website http://schedule.sxsw.com/2012/events/event_FP12298

Sign up or log in to save this event to your list and see who's attending!


  • Band
  • Party
  • AC Select
  • SXSW Interactive Conference
  • SXSW Film Conference + Screenings
  • SXSW Music Conference
  • Venue
  • Free Stuff
  • Theme
  • Level

  • Share on
    Facebook Twitter
    Take A Tour Of Site Features

    Get Adobe Flash player