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Integrating Brands into Social Television
    In 2011, social television hit the mainstream with networks across the board embracing social media in a big way, launching a myriad of products ranging from Facebook brand pages and Twitter handles to second screen experiences on mobile devices to drive buzz around on-air programming and connect with fans. Networks also started experimenting with different creative ways to bring advertisers into the social mix. In 2012 this trend will not only continue, but grow exponentially with networks bringing advertisers deeper into socially blended experiences with linear programming. During this panel, different networks will discuss not only how social buzz is translating into ratings success, but how brands are also reaping the benefits from engaged audiences across the different social platforms through integrated advertising campaigns. The panel will also look at how social media buzz has replaced the old system of courting television and film critics and the ways networks are now courting millenials who are critics in their own right with active digital thumbprint.

    SVP, Digital | Oxygen Media | As Senior Vice President of Digital...

    CEO | Nielson Digital

    CEO | Nielson Digital | Jonathan Carson is CEO, Digital at Nielsen...

    SVP GM MTV.com & VH1.com | MTV Networks | Kristin Frank is General...

    SVP of Global Strategy, Business Development and Business Affairs...

    Dir, Social Media | ESPN

    Digital Editor | Adweek | Mike Shields is the digital editor...

    Type Interactive, Panel
    Hashtag #sxsw #SocialTV
    Theme Branding and Marketing
    Level Intermediate
    Website http://schedule.sxsw.com/2012/events/event_IAP10160

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