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Has Digital Music Made Indie Labels Go Mainstream?
    Cloud-based streaming music providers have changed the way digital music is being consumed, and indie record labels are cashing in. Label executives are negotiating aggressively to make sure they profit from the shift to the cloud, where service providers are designing desirable services for a global audience, and giving artists increased access to new fans. The digital music space has enjoyed an explosion of options in recent months - some with "the big four" label support, some without - all with varying types of subscription models, technology investment and device capabilities. Hear about the strategies for these new business models, and how collaboration helps artists reach new fans around the world, offering independent labels increased exposure without sacrificing independence.

    Director, Music Services | Sony Network Entertainment | Anu Kirk...

    CEO | Omnifone | Jeff Hughes is responsible for the global expansion...

    West Coast Editor | The Business Insider | Matt Rosoff is the...

    Pres | Sony Network Entertainment | TIMOTHY SCHAAFF President...

    Type Music, Panel
    Hashtag #sxsw #indielab
    Level Intermediate
    Tags Hip-Hop-Rap
    Website http://schedule.sxsw.com/2012/events/event_MP9233

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