Let’s face it—games make our lives more fun, but can they also make a positive impact on the world? At the recent Games for Change Festival, Al Gore said “games are the new normal” and that “the gamification trend is really powerful” in helping to solve issues like climate change. Over the past year, we’ve seen an influx of startups using social gaming to motivate people to do good and change their lifestyles. Armed with the philosophy that it is only by inspiring a massive shift in consumer behavior that we can make a measurable impact on the world, these companies are using gaming mechanics and incentives to engage, educate and motivate a global audience. This panel will discuss if gaming for good can actually drive large-scale change, as SCVNGR’s Seth Priebatsch discussed last year at SXSW’s keynote, and examine how we can measure that impact.
Speakers
CTO & Co-Founder | Keas | Built Quattro, Access, first Ajax engine...
CEO | Gamification Co
CTO | dosomething.org | As DoSomething.org’s CTO, George manages...
Dir of Learning & Program Dev | Learning Games Network
Senior UX Designer, Game Mechanic | Google Inc | UX designer...
Chief Revenue Officer | Recyclebank | Chief Revenue Officer Samantha...
Type Interactive,
Panel
Hashtag #sxsw #game4good
Theme Better Tomorrow
Level Intermediate
Website http://schedule.sxsw.com/2012/events/event_IAP12232
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