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Vetting in the Age of Social: Who Do You Trust?
    Tuesday March 13, 2012 9:30am - 10:30am @ Sheraton Austin (Capitol ABCD) (701 E 11th St, Austin, TX 78701)
    In the past, an editor, a professional trained to vet content for a publication decided what you consumed. Today, content is vetted by our friends, celebrities, and strangers we've 'liked', followed, or circled. Influence over who shares what, how often it is shared, and eventually what shows up in search is the holy Grail for anyone who wants their content to be consumed: news organizations, PR professionals, marketers, bloggers, and more. We will discuss where this is leading us, what we can do to make sure we get information we "need to know," and how that information/content is
    prioritized and weighted by trust.

    Sr Editor/Producer at CNN | CNN

    Global Dir, Emerging Media | PR Newswire DC | Michael Pranikoff...

    CEO/Dir of Strategy | Code Name Max | Hello! Thanks for taking...

    Dir of MultiMedia Engagement | PR Newswire | Tom is a seasoned...

    CEO | UBM TechWeb | Tony Uphoff is CEO of UBM TechWeb. UBM TechWeb...

    Type Interactive, Panel
    Hashtag #sxsw #vetting
    Theme Journalism and Online Content
    Level Advanced
    Website http://schedule.sxsw.com/2012/events/event_IAP9214

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