SXSW 2012

After movie theatres, TVs, PCs, and mobile phones – come learn how your car will become the next screen you embrace. Our cars are already fitted with the most powerful computers that are completing 2,000 decisions per second — but are we using this technology to its full capacity? The fifth screen has arrived, and it's right there next to your steering wheel. Are you ready to interact with the most innovative screen yet? Let's discuss where inventors and marketers will partner with consumers and see how far we can push the fifth screen. Will cars know we’re approaching and unlock our doors, set our temperature and seamlessly sync to our favorite music? Will they read us our emails, tweets, and Facebook messages and allow us to respond? What other new capabilities will we invent? The fifth screen is just at its inception. Join us as we explore the future of our fifth screen.