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i:Made in Israel presents the 2012 Tel Aviv Beach Party. Come get a true taste of the modern, creative and innovative side of Israel, with live music, cocktails and Tel Aviv Beach snacks all day long. Lounge under umbrellas, play a game of matkot and check out the diverse performance lineup that includes some of Israel's best and brightest musical exports. For more info, follow us on Twitter @iMadeInIsrael.