Marketing is social. We're all sold. But how do you maximize your return in social without appearing like a douchebag? One the one hand, top influencers in the social space are the ones who can truly drive action back to your brand. Yet, on the other hand no one likes a brand who refuses to interact with the little guy. As social marketing becomes more serious, more serious metrics are being demanded -- learn what works and what doesn't. And what about service -- should influence affect whom you help first?
Community Mgr | UserVoice | Evan Hamilton is addicted to hel…
SVP of Social Media | CITI
Head of Community | Yammer | Maria Ogneva is the Head of Com…
Founder | LiftFive | Megan Berry recently founded LiftFive t…
Hashtag #sxsw #cmty
Theme Branding and Marketing