Consumers are uninformed, and consequently paranoid, about data collection and privacy standards. They presume marketers are peering into their personal lives and equate web analysts to identity thieves. What they fail to understand are the hidden costs to cracking down on privacy, for the capitalist and consumer in us all. Privacy restrictions will result in decreased sales, lost jobs, poor content, irrelevant advertising and shitty consumer experiences. It will set digital technology back a decade. One could argue this pro-privacy is almost rooted in anti-capitalism.
Speakers
Founder & CRO | NextStage Global
SVP, Mktg Sci | Critical Mass | Shaina is the SVP of Marketing...
Type Interactive,
Core Conversation
Hashtag #sxsw #FkPrivacy
Theme Branding and Marketing
Level Advanced
Website http://schedule.sxsw.com/2012/events/event_IAP13234
Sign up or log in to save this event to your list and see who's attending!