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11:00am

3 Screen Minimum: Convergence of TV & Social Media
    A full 70 percent of US tablet owners say they use their devices while watching TV. Companies like Verizon are baking social into their products and enabling users to tweet, watch online videos and update Facebook directly from their TVs. Channels like Bravo capitalize on this by weaving emerging tech like Foursquare, Foodspotting and Shazam into their TV output, as well as having personalities engage actively with fans and critics on Twitter and other social media. Google Hangouts allows people to watch web video together online. Join as forward thinkers from Verizon, Foodspotting, SportsNet NY (SNY) discuss what's next for the convergence of social media and TV.

    Speakers
    President, Digital, Weber Shandwick | Weber Shandwick | Chris...

    Senior Vice President of Consumer Product Management | Verizon...

    GM | SportsNet New York | Fred Harner, a 15-year veteran digital...


    Type Interactive, Panel
    Hashtag #sxsw #3ScreenMin
    Theme Convergence
    Level Intermediate
    Website http://schedule.sxsw.com/2012/events/event_IAP12342

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