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9:30am

Friending Pharma: Patients, Industry & New Media
    As more and more patients begin using social media as an information source and a support network, it's inevitable that they'll begin to interact with representatives of pharmaceutical companies looking to use new technologies to inform and educate. While consumer-industry interactions are not new -- Comcast crawls Twitter for those in need of tech support, and Gatorade sends electronic high-fives to high school athletes -- links between drug companies and those they serve are more fraught, with some patients celebrating dialogue and others warning that such relationships are intrinsically inappropriate. This panel -- including patients, advocates and industry -- will explore the ground rules of "friending" big pharma and the ground rules that biopharma firms must play by to ensure patients aren't taken advantage of.

    Speakers
    CEO | The Staley Foundation | Alicia is a three-time cancer survivor...

    Asst Editor | Diabetes Mine/Alliance Health | Allison Blass is...

    Dir | WCG | Public relations is entering its most exciting phase...

    Writer/Editor | Six Until Me | Kerri Sparling has been living...

    AVP of Patient Insights & Analytics | US Sanofi Diabetes | As...

    Vice President | Pfizer Inc


    Type Interactive, Panel
    Hashtag #sxsw #FrndPhrm
    Theme Health and Education
    Level Intermediate
    Website http://schedule.sxsw.com/2012/events/event_IAP11621

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