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How Digital Softened Brazil's Iron Lady
    In 2010 Brazil elected their first female president, Dilma Rousseff. Not only was she the first female to be elected, she was also unique in being the first candidate in Brazil to connect with millions of voters online to solidify public opinion. While many emerging markets, South America in particular, love social media, their electorate had never participated in elections through an online medium. The session will explore the future of digital in Brazil (and emerging markets) that have thus far embraced the evolution of new media, mostly by embracing it via traditional media channels. We will look at how, by leveraging diverse social media channels, Dilma’s team was able to introduce and humanize her in a way never before seen by the Brazilian people.

    Dir of Accounts | Blue State Digital | Director of Accounts...

    Type Interactive, Solo
    Hashtag #sxsw #DigiBrazil
    Theme Better Tomorrow
    Level Intermediate
    Website http://schedule.sxsw.com/2012/events/event_IAP9570

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