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Brands with Benefits: Hooking Up with Good Deals
    Are your customers in a long-term relationship with your brand? Do you get the feeling they are just looking for a one night stand? Or is it just…complicated? Today’s frugal consumer is increasingly likely to bounce between brands and stores to find the best deal, and competition for their love is heating up. How do you keep the flame alive with the “deal of the moment” consumer that has a bit of a wandering eye? If you’re looking for a short-term hook up with a hot little check-in app – try another panel. This session will cover long-term loyalty solutions that create the perfect marriage of today’s social, local and mobile strategies. Hear from leaders at Gilt City, Modiv Media and Linkable Networks about how brands and retailers are keeping customers loyal with in-store mobile commerce, card linked offers and daily deal programs that drive redemption. By offering your customers exactly what they want, when they want it, you can get the relationship back on track.

    Cofounder and President | Placemeter | I'm the co-founder and...

    CMO | Modiv Media | Bringing more than 20 years of management...

    Independent Adviser | Until May of 2009, Sarah was CEO of Aegis...

    CEO | Linkable Networks | Tom Burgess is a seasoned executive...

    Type Interactive, Panel
    Hashtag #sxsw #brands12
    Theme Branding and Marketing
    Level Intermediate
    Website http://schedule.sxsw.com/2012/events/event_IAP11314

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