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Branded Content: We're All Publishers Now
    Tuesday March 13, 2012 12:30pm - 1:30pm @ Sheraton Austin (Creekside I & II) (701 E 11th St, Austin, TX 78701)

    The Internet has made everyone a publisher. Even brands are now doing what used to solely be the domain of media companies: creating compelling content. Great content is being used to gain fans, inform customers and increase exposure on the Internet. This panel will discuss the principles of successful viral content - whether articles, infographics or videos and how companies can apply these to branded content. And we're talking about more than just slapping your logo on a pie chart. We'll discuss how to get started, measure results and set goals, as well as the importance of a consistent strategy. You've heard the phrase "content is king" over and over again; this panel will show how and why.

    The Austin Chronicle recommends this event in "The End of the Double Rainbow: Does it take a pot of gold now to go viral?" Read the full feature here.

    Head Honcho | amyvernon.net | Amy spent nearly 20 years as a...

    VP, Exec Comm | American Express | Audrey joined American Express...

    Sr Creative Editor | Buzzfeed.com | Lindsey cares about the Internet...

    Co-Founder | Contently | Shane Snow is cofounder of New York-based...

    Type Interactive, Panel
    Hashtag #sxsw #Branded
    Theme Journalism and Online Content
    Level Intermediate
    Info Y
    Tags AustinChronicle
    Website http://schedule.sxsw.com/2012/events/event_IAP9996

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