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11:00am

Philanthropy Is Not the Future of Journalism
    Saturday March 10, 2012 11:00am - 12:00pm @ Sheraton Austin (Creekside I & II) (701 E 11th St, Austin, TX 78701)
    While donations play a key role in community support and engagement, the writing is on the wall regarding how much government, private and foundation funding will continue to be available to public media. As media that exists to serve the public, often the mass reach required to compete for the media dollars available for banner advertising is at odds with serving the public mission. We will look at specific examples of nonprofit news organizations developing mission-supported revenue streams, integrating donor relationships into marketing and advertising, and considering revenue streams that are separate from and/or compliment their mission.

    Speakers
    Owner | Coats2Coats | Janet Coats is CEO of Coats2Coats, a consulting...

    GM | St Louis Beacon | Nicole Hudson Hollway is the General Manager...


    Type Interactive, Dual
    Hashtag #sxsw #NotFuture
    Theme Journalism and Online Content
    Level Advanced
    Website http://schedule.sxsw.com/2012/events/event_IAP12834

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