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5:00pm

Lights, Camera, Social Action!
    With films such as Food, Inc. and Waiting For Superman, Participant Media uses film as a vehicle to create communities focused on change. But how do you keep the momentum of a movement after the film has run its course? Experts in the field, including some of those involved in the social action campaigns for the aforementioned films, will illustrate how a movie’s social action can successfully live on long after the film’s release. Through the use of traditional and new media, online and mobile technology, we will demonstrate the how-to's of sustaining local, national and global movements that began with your film.

    Speakers
    Sr Dir, New Media, Mktg & Social Media | Righteous Pictures...

    Director, Marketing & Social Action | Righteous Pictures...

    Sr VP, Social Action & Advocacy | Last Call at the Oasis | Liana...

    Dir, Digital Campaign | Last Call at the Oasis | Wendy Cohen...


    Type Film, Panel
    Hashtag #sxsw #GetAction
    Level Intermediate
    Website http://schedule.sxsw.com/2012/events/event_FP9656

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