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What's So [Bleeping] Hard About Social ROI?
    Social media marketing is a beautiful mash-up of cultural connection and commerce creation, but it's been walking around with a ball-and-chain: the nagging question "How can you show this has a Return on Investment?"
    It's time to set social media free. We've assembled a crack team of the best and brightest authors, brand-builders and marketers together to finally put this question to rest with some real answers, honest talk, and genuine experiences. We will ask the hard questions that your CFO wants answered, and we'll talk about the tools they use to get those answers. We'll also discuss how to get to ROI when "conversion" doesn't necessarily equal a "sale" - such as often is the case for non-profit organizations.
    So join us and turn your own ROI off of this hour, by finding the answers you need to answer others.

    Social Media Mgr, US | Ford Motor Company | Craig Daitch, Digital...

    Prod Mgr/Analytics Dir | BuzzShift | Eric Swayne is the Director...

    Co-Founder & CEO | SideraWorks | Matt is a business strategist...

    Principal | BrandBuilder Marketing

    Dir of Mktg, Comm & Digital Strategy | Make-A-Wish Foundation...

    Type Interactive, Panel
    Hashtag #sxsw #SMROI
    Theme Branding and Marketing
    Level Intermediate
    Website http://schedule.sxsw.com/2012/events/event_IAP9012

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