The combination of mobile + social + local is a powerful, yet misunderstood, communication channel. When people hear about it, they often conjure up a “Minority Report” world where companies track their every move to inundate them with marketing. And so they resist. The next-generation of SoMoLo, however, will delight people by providing highly targeted, context-rich communications that keeps the control in their hands.
Speakers

Consultant | Chris Messina is based in San Francisco and is known...

VP, Mktg | ExactTarget | A recovering attorney turned digital...

Co-Founder | Circa | Matt Galligan, 26, is the Co-Founder and...

CEO | Urban Airship
Type Interactive,
Panel
Hashtag #sxsw #smartpush
Theme Emerging
Level Intermediate
Tags All
Website http://schedule.sxsw.com/2012/events/event_IAP12898
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