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12:30pm

Designing Positive Daily Addictions
    There’s no secret behind what makes for healthy living. Don’t smoke, eat right, and get some exercise to start. The problem is, being healthy feels a lot like work.

    So our core question: How can we make healthy behavior as seductive as a kiss or as addicting as a bag of potato chips? Once you go in for one, you can’t stop.

    This panel will shed light on what’s working – and what’s not – when it comes to using interactive tools to turn good health habits into actions people crave. We’ll explore the role of rewards and recognition; the forces such as love and fear; and the effectiveness of fun, enchantment and ambient integration.

    More specifically, we’ll take a close look at innovative programs that are helping to change people’s engagement in their health, and drive new habits; and we’ll also explore the successes of non-health programs such as Angry Birds for how we can translate their stickiness to health.

    And then we’ll talk about what happens when the “game” is over. Do people relapse? How can that be prevented – if at all?

    Speakers
    CEO | BodyMedia

    CEO | Vitality/MIT Media Lab | David Rose is an award-winning...

    VP, Digital Health | Edelman | Gigi Peterkin has more than 15...

    Sr VP & Chief Innovation Officer | Humana

    Sr VP Corporate Comms | Humana Inc


    Type Interactive, Panel
    Hashtag #sxsw #DPDA
    Theme Health and Education
    Level Intermediate
    Website http://schedule.sxsw.com/2012/events/event_IAP12693

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