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This Will Blow Your Mind: The Prius-Inspired Bike
    Friday March 9, 2012 3:30pm - 4:30pm @ Hilton Austin Downtown (Salon H) (500 E 4th St, Austin, TX 78701)

    The Prius X Parlee (PXP) bike asks the world to consider: “What if the Prius weren’t a car?” Inspired by the Prius philosophy, the PXP is the latest innovation from Toyota and Saatchi LA, as part of Toyota Prius Projects (www.toyotapriusprojects.com), an initiative developed to create conversations and advocacy within new consumer niches.Toyota has a long history of sharing their innovations to improve our way of life, and the PXP concept bike is no exception. It features eco-friendly materials, comfort, efficiency, and groundbreaking technology – including a helmet that enables a cyclist to switch gears through “thought-sensitive” technology. This first-of-its-kind bicycle helmet was developed in partnership with Deeplocal, and the bicycle design was developed with Parlee. This panel will take you behind the scenes during the brainstorming, development, testing, and execution of the coolest bike ever made.

    Founder | Parlee Cycles

    Natil Advertising & Strategic Planning Mgr | Toyota Motor Sales...

    Exec Creative Dir | Saatchi & Saatchi LA | Every day, Chris wakes...

    Technical Dir | Stoic Studio | ohn Watson has been programming...

    Sr Creative Engineer | Deeplocal | Patrick Miller is a Senior...

    Type Interactive, Panel
    Hashtag #sxsw #PriusBike
    Theme Emerging
    Level Intermediate
    Tags All
    Website http://schedule.sxsw.com/2012/events/event_IAP12911

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