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9:30am

Brand Journalism in the Real-World
    Monday March 12, 2012 9:30am - 10:30am @ Sheraton Austin (Capitol EFGH) (701 E 11th St, Austin, TX 78701)
    Brand journalism is often defined by what it isn’t. It’s not just blogging, it’s not PR, but it isn’t traditional reporting either. This session will focus not only on defining brand journalism, but also will go in-depth on what brand journalism looks like in action, how organizations can incorporate editorial practices and how traditional journalists can make the shift. MarketingProfs Chief Content Officer Ann Handley will sit down with Twitter’s Editorial Director Karen Wickre, Eloqua’s in-house reporter Jesse Noyes and Erica Swallow of Southern Swallow Productions to discuss what adaptations need to be made in corporate environments, how to mitigate bias, and what policies you should institute to ensure the emerging practice’s integrity. It’s brand journalism, with a real world emphasis. This session is sponsored by Eloqua.

    Speakers
    Chief Content Officer | MarketingProfs | Ann Handley is the Chief...

    Owner | Southern Swallow Productions | Erica Swallow is the owner...

    Corporate Reporter | Eloqua | Jesse Noyes is Corporate Reporter...

    Editorial Dir | Twitter | Karen Wickre is Editorial Director...


    Type Interactive, Panel
    Hashtag #sxsw #BrandJour
    Theme Journalism and Online Content
    Level Beginner
    Website http://schedule.sxsw.com/2012/events/event_IAP100155

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