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11:00am

Rethinking How to Communicate Science
    Saturday March 10, 2012 11:00am - 12:00pm @ Sheraton Austin (Capitol EFGH) (701 E 11th St, Austin, TX 78701)
    It's been 30 years since Edward Tufte convinced designers that the visual display of quantitative information mattered. We illustrate evidence to promote understanding, but our choices to express science have changed. The pervasiveness of technology in our lives generates volumes of data. Increasingly, scientists and researchers make extensible versions of their datasets available. Crowdsourcing projects generate additional data sources. The result is a new diction to distinguish fact from fiction.We used to rely on science writers and designers to translate impenetrable academic and scientific studies. Today, citizens and academics alike have accessible ways to visualize information. Is that enough? Communicating about science requires balancing competing interests with conflicting evidence. The craft of science communication will evolve with new technology and the ways we decipher the political, social and economic context of available evidence will be increasingly critical.

    Speakers
    Pres | Chicago Justice Project | Laura serves as a senior vice...


    Type Interactive, Solo
    Hashtag #sxsw #RethinkSci
    Theme Journalism and Online Content
    Level Advanced
    Website http://schedule.sxsw.com/2012/events/event_IAP12326

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