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11:00am

Entertainment After Transmedia
    As all media becomes increasingly digital, the term ‘transmedia’ may prove as temporary as ‘multimedia’. However, entertainment after transmedia will be built on the currently-emerging best practices of transmedia storytelling, only pushed even further. ENTERTAINMENT AFTER TRANSMEDIA is a workshop where executives from Microsoft Studios, Random House, and Blacklight will focus on methods for applying transmedia strategies when franchise planning ­– a real-world conversation about how different industries are embracing transmedia storytelling, with tips for preparing and executing a transmedia property. For creators, the workshop will cover how some general customs of transmedia storytelling can be applied to fictional universes, regardless of platform, for transmedia and beyond.

    Speakers
    Lead Narrative Producer | Microsoft | Geoffrey Long is a media...

    Assoc Publisher & Dir Creative Dev, Del Rey/Random House Worlds...

    Founder & CEO | Blacklight Transmedia | Zak Kadison, Founder...


    Type Film, Workshop
    Level Intermediate
    Website http://schedule.sxsw.com/2012/events/event_FP990325

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