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3:30pm

Creating a Scene in 2012
    Local scenes have always spontaneously sprung up. But is there a formula to creating a relevant scene? The best scenes usually involve hands-on owners that care about the music (and marginal profits) and a group of musicians who are open to influencing and encouraging each other. A scene can be developed when a single venue in any town fosters a group of musicians, encourages experimentation and collaboration, and provides a physical social environment. In 2012, social media has made it much easier to get the word out than in the days of taping up posters, paying for ads in the local paper and passing around cassettes.

    Speakers
    Booking & Social Media | Velena Vego Mgmt | Georgia native and...

    Artistic Dir/Sr Talent Buyer | The Wick | As a booker, talent...

    Head Honcho | Transmission Events

    Author | Random House

    Talent Buyer | The Hideout | Michael Slaboch is the talent buyer...

    Owner | Cake Shop | Since 1995, I have been creating music oriented...


    Type Music, Panel
    Hashtag #sxsw #scene2012
    Level Beginner
    Tags Folk
    Website http://schedule.sxsw.com/2012/events/event_MP10062

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