SXSW 2012 is over. Head to the SXSW 2014 Schedule!

or signup / login to see what your friends are attending and create your schedule!
NEW FEATURE → Login and connect your Eventbrite account to auto-track your Party RSVPs!

View analytic


Give Me an Invite! Creating User Demand at Launch
    Friday March 9, 2012 3:30pm - 4:30pm @ Hilton Austin Downtown (Salon C) (500 E 4th St, Austin, TX 78701)
    Nobody likes waiting in line, whether for a party or an exclusive beta invite, unless they can skip it or be the “cool kid” who doles out invites to friends. RockMelt tested this theory when their browser initially launched under the cloak of private beta and allowed users to help their friends “jump the line”. Others have seen similar success like Google+ and Turntable.fm which left people scrambling for invites from friends. But what’s the secret behind building buzz via exclusive access without alienating potential users?

    Beta and Alpha testing is becoming increasingly popular as people vie for early adopter status. Panelists from initially exclusive products will discuss the psychology behind exclusive access, the benefits of an invite system, and how gated access helps you attract the right users. This conversation is a must for any startup looking to make a splash at launch.

    Exec Producer | DEMO

    CEO | RockMelt | Eric Vishria is co-founder and CEO of RockMelt...

    CEO | Fab.com

    CEO | Socialcam | Michael Seibel is the CEO of Socialcam. Socialcam...

    Type Interactive, Panel
    Hashtag #sxsw #invites
    Theme Startup Village
    Level Intermediate
    Tags All
    Website http://schedule.sxsw.com/2012/events/event_IAP11518

Sign up or log in to save this event to your list and see who's attending!


  • Band
  • Party
  • AC Select
  • SXSW Interactive Conference
  • SXSW Film Conference + Screenings
  • SXSW Music Conference
  • Venue
  • Free Stuff
  • Theme
  • Level

  • Share on
    Facebook Twitter
    Take A Tour Of Site Features

    Get Adobe Flash player