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Navigating the Middle
    Friday March 16, 2012 12:30pm - 1:30pm @ Austin Convention Center (500 E Cesar Chavez St)
    Many companies exist to bridge the gap between a label and digital stores or between an artist and fans, but when should they be used? While it's feasible for the content owner to create systems, deal with contracts, and build technology to directly service the stores and fans, does that make the most business sense? Each service provider has a different value that costs a different amount. How do you determine which is right for you?

    Marketing Manager | FanBridge.com | Music/tech industry professional...

    CEO | The Orchard | BRAD NAVIN was appointed to Chief Executive...

    Pres | Frenchkiss Records

    Head of Creative Svcs | Songs Music Publishing | Prior to joining...

    Type Music, Panel
    Hashtag #sxsw #middle
    Level Intermediate
    Tags Rock
    Website http://schedule.sxsw.com/2012/events/event_MP11885

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