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Connected Cars, Connected Cities and Urban Driving
    Monday March 12, 2012 3:30pm - 4:30pm @ Hilton Austin Downtown (Room 616AB) (500 E 4th St, Austin, TX 78701)
    As population density in major urban areas changes, cities across the globe are inputting measures aimed at reducing urban congestion. At the same time, in response to environmental concerns, government regulations, and rising gas prices, automakers are developing and manufacturing electric vehicles at a faster pace. These EVs are becoming increasingly connected, passing and receiving information from the cloud, primarily to manage their charge but increasingly to optimize the driving experience. How will population density, digitally connected cities, lowered investment in public transportation, and connected cars change the needs and behaviors of urban drivers? How should digital technologies (including NFC, LBS, social networks) be leveraged to meet their needs both inside and outside the vehicle? Amy and Neal, members of Razorfish’s automotive practice, will lead an exploration of the digital tools that will support the future of urban mobility.

    Assoc Experience Dir | Razorfish | Amy Todenhagen is an Associate...

    Sr Strategy Mgr | Razorfish | Neal is a Sr. Strategy Manager...

    Type Interactive, Core Conversation
    Hashtag #sxsw #CityDrive
    Theme Emerging
    Level Intermediate
    Tags All
    Website http://schedule.sxsw.com/2012/events/event_IAP8862

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