As social media marketing moves from experimental to institutional, brands no longer question social media marketing as a line item. That said, the strategies and deployment of social campaigns continues to introduce big questions about ROI versus spending and effective measurement has been a trendy topic without clear answers for years. The tension introduced by the the creativity made familiar by traditional brand campaigns and the measurement that performance/Internet marketing allows has created increasingly urgent questions for CMOs, agencies and social networks alike. This panel brings together divergent voices in the evolving social media marketing realm and will address the questions brands, agencies and social networks need to answer in 2012.
Speakers
Pres/CEO | Mekanism | Jason Harris is President and CEO of the...
Founder, CTO | 140 Proof | Founder and CTO of 140 Proof. Hybrid...
Dir, Earned Media | The Barbarian Group | Kristin is a Director...
Founder | Leveraging more than ten years of communications experience...
Type Interactive,
Panel
Hashtag #sxsw #EpicBattle
Theme Branding and Marketing
Level Intermediate
Website http://schedule.sxsw.com/2012/events/event_IAP13334
Sign up or log in to save this event to your list and see who's attending!