SXSW 2012: The Secrets of Scaling Two-Sided Markets

View analytic

11:00am

The Secrets of Scaling Two-Sided Markets

Monday March 12, 2012 11:00am - 12:00pm @ Omni Downtown (Longhorn) (700 San Jacinto Blvd, Austin, TX 78701)

A large number of scalable web businesses are built upon two-sided markets: Square, OkCupid, Groupon, eBay, and Google AdWords are a few of them. This talk examines the seeding and scaling strategies of two-sided markets along with the feedback loops that grow and sustain them. We'll examine not only the strategies, but also the underlying mathematical models that enable their growth.

Speakers

Adam Erlebacher

VP Operations | Simple | Adam is the VP of Operations at Simple...

Rachel Schutt

Research Scientist | Google Inc | Rachel is a research scientist...

Type Interactive, Dual
Hashtag #sxsw #Secrets
Theme Social Networks
Level Advanced
Website http://schedule.sxsw.com/2012/events/event_IAP11028

SXSW 2012

11:00am

Sign up or log in to save this event to your list and see who's attending!

Special Partners