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5:00pm

Don't Just Sell Things: Change the World
    Our world is changing: the planet is warming, the population is growing, the water supply is being threatened and financial systems are suffering. Traditional ways of conducting business and developing products are evolving and the belief that earning a profit for profit's sake is becoming dangerously irresponsible. Hosted by Matthew Bishop from The Economist, the session will bring together Neil Powell, founder of The Information Blanket; Cindy Gallop, founder of If We Ran the World; Margaret Keene, executive creative director at Saatchi & Saatchi LA, the agency helping Toyota harness the power of their brand with programs like “Ideas for good” and “100 cars for good;” and Leo Premutico, co-founder of Johannes Leonardo, to explore the intersection of ethics and economics and look at why driving for social good has become has the guiding principle for the world's leading innovators.

    Speakers
    Founder & CEO | MakeLoveNotPorn

    Co-Founder | Johannes Leonardo

    Executive Creative Director | Saatchi & Saatchi LA | Forget The...

    Founder & CEO | iGiveMore Inc | Matt Bishop is Founder & CEO...

    Founder & Designer | The Information Blanket | As a designer...


    Type Interactive, Panel
    Hashtag #sxsw #DJSTChange
    Theme Branding and Marketing
    Level Intermediate
    Website http://schedule.sxsw.com/2012/events/event_IAP12341

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