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3:30pm

Deploying Social Media to Share the Army Story
    As one of the largest employers in the country and with a workforce charged with national security, one would think the military wouldn’t take any risks when it comes to communication. However, the U.S. Army is leading the industry in transparency and authenticity in the social media space across social networks, building unfiltered Soldier blogs, interactive web experiences, and designing award-winning blogger outreach campaigns (e.g., throwing Twitter followers out of airplanes). Come hear from those in the trenches about how these programs were established, how Soldiers access social media when deployed, and how the Army has succeeded despite strict security, limited staff and stringent ROI. The panel features Soldier panelists from diverse Army backgrounds who are active in Army's social media programs.

    Speakers
    Major | US Army | MAJ Grimes has been in the Army since graduating...

    VP, Digital Strategy | Weber Shandwick | Greg Swan, VP of dig­i­tal...

    First Lieutenant | US Army Reserve | 1st Lt. Kayley Nammari currently...

    Staff Sergeant | US Army Reserve | SSG Levi Peffer is a native...

    Staff Sgt | U.S. Army | SSG Levi Peffer is a native of Ludington...


    Type Interactive, Panel
    Hashtag #sxsw #goarmy
    Theme Government and Global Issues
    Level Intermediate
    Website http://schedule.sxsw.com/2012/events/event_IAP10847

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