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The Rise of Co-Created Storyworld Communities
    Sunday March 11, 2012 3:30pm - 4:30pm @ Austin Convention Center (Austin Suite) (500 E Cesar Chavez St.)
    Storyworld communities are often treated as marketing and promotional tools, where content creators spend significant time, money and resources building a thriving and engaged fan base around their story, only to abandon these living ecosystems at the completion of the narrative. Yet the role of the storyworld community is changing as content creators begin to recognize the value of building persistent, sustainable, and scalable storyworld communities by sharing creation rights with fans.

    Exec Dir Digital Experiences | George P Johnson | Esther Lim...

    Attorney | WLC|The Williams Law Corporation | The founding member...

    Pres | Brain Candy LLC | Scott Walker likes playing with stories...

    Type Film, Digital Domain
    Hashtag #sxsw #CCSWC
    Level Intermediate
    Website http://schedule.sxsw.com/2012/events/event_FP990275

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