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5:00pm

From Dorm Room to Board Room
    This dual format will focus on how to grow your dorm room idea into an overnight success-- and by 'overnight' we mean 10 years of ridiculously (fun and) hard work! When they launched Mental Floss magazine at Duke University in 2001, co-founders Will Pearson and Mangesh Hattikudur knew they had a seed of an idea. They wanted to create a magazine that blurred the lines between education and entertainment-- a place “where knowledge junkies get their fix.” A decade later their brand would include books, board games, a thriving t-shirt line, and a website that attracts over 2.5 million unique visitors per month. In the last three years, their brainchild has appeared on Inc. magazine’s 50 fastest growing media companies. Pearson and Hattikudur will discuss how to shepherd a brand through new mediums and formats, the digitization of traditional media platforms, and building successful & meaningful e-commerce ventures, all while staying true to your brand.

    Speakers
    Co-Founder; Chief Creative Officer | Mental Floss LLC | Mangesh...

    Pres | Mental Floss LLC | Will Pearson, the “Titan of Trivia...


    Type Interactive, Core Conversation
    Hashtag #sxsw #Dorm2Board
    Theme Future of Work
    Level Intermediate
    Website http://schedule.sxsw.com/2012/events/event_IAP12166

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