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Social Music Strategies: Viral & the Power of Free
    Facebook is launching a massive music integration, casting a spotlight on streaming music subscription service partners MOG, Rdio, Spotify & others. Leveraging a free model as a viral strategy and/or a trailing tool (an up-sell to a paid premium model) has proven successful for newcomers like Turntable.fm & Sirius XM, and will likely be a key strategy in subscriber acquisition through social music. In a major consumer shift away from music ownership, harkening a new culture where mainstream digital content consumption is primarily streamed from the cloud (or satellite) instead of downloaded, what recipe wins on Facebook’s silver platter? What should music services & content providers do to leverage new social opportunities, and how the carrot of freemium is baked into the carrot cake of paid subscriptions?

    Founder & CEO | turntable.fm | Billy Chasen is the founder and...

    CEO | MOG | DAVID HYMAN, a self-proclaimed music junkie, is CEO...

    Editor | The Echo Nest/Evolver.fm | Evolver.fm Editor Eliot Van...

    Strategic Partner Mgr | Facebook | Ime Archibong is the Director...

    Sr Vice President, Business Development | Sirius XM Radio | Rachna...

    Type Music, Panel
    Hashtag #sxsw #poweroffree
    Level Intermediate
    Tags Folk
    Website http://schedule.sxsw.com/2012/events/event_MP10793

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