You design to elicit responses from people. You want them to buy, read, register, or take an action. In order to design for people you need to understand how people read, how people see, how people make decisions, what motivates people, and the psychology of social behavior. Designing without understanding about people is like exploring a new city without a map: results will be haphazard, confusing, and inefficient. This session presents the top concepts from psychology that impact design. Each concept is backed up by research and examples of how to apply to real-life design situations.
Speakers
Pres | User Experience Institute LLC | Over 30 years applying...
Type Interactive,
Book Reading
Hashtag #sxsw #100things
Theme Convergence
Level Advanced
Website http://schedule.sxsw.com/2012/events/event_IAP8608
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