Loading…

SXSW 2012 is over. Head to the SXSW 2014 Schedule!

or signup / login to see what your friends are attending and create your schedule!
NEW FEATURE → Login and connect your Eventbrite account to auto-track your Party RSVPs!


View analytic
 

3:30pm

Mobile Payments: Transforming Consumer Marketing
    Tuesday March 13, 2012 3:30pm - 4:30pm @ Hilton Garden Inn (Rio Grande) (500 North IH 35, Austin, TX 78701)
    Mobile payments are booming. Nearly 70 million Americans with smartphones are looking for a convenient way to pay without using plastic. Enter NFC, Google Wallet, Tabbedout and other technologies and companies making it easier and more secure than ever to pay with your phone.
    But what if paying with your phone offered more than just convenience? Mobile payments create a direct relationship between merchants and consumers. This technology puts power in the hands of the consumer to opt-in for personalized special offers from the businesses they frequent, and for businesses to capture customer habit and preference data and use it to create actionable, custom offers. Frequent a local pub? Walk into the bar and receive a digital coupon for your favorite beverage to thank you for being a loyal customer. Have a favorite restaurant? Your phone can deliver an appetizer recommendation based on your preferences and offer it half price.
    This session will give an in-depth look at how mobile payments are not only changing the way people pay, but are also the next big marketing platform, connecting consumers and merchants to create a personalized relationship via technology.

    Speakers
    Exec VP & Co-Founder | Tabbedout | Rick Orr is the Executive...


    Type Interactive, Solo
    Hashtag #sxsw #mblemktg
    Theme New Business
    Level Beginner
    Website http://schedule.sxsw.com/2012/events/event_IAP9486

Sign up or log in to save this event to your list and see who's attending!


 

  • Band
  • Party
  • AC Select
  • SXSW Interactive Conference
  • SXSW Film Conference + Screenings
  • SXSW Music Conference
  • Venue
  • Free Stuff
  • Theme
  • Level



  • Share on
    Facebook Twitter
    Take A Tour Of Site Features


    Get Adobe Flash player