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Mobile Ads: Best Practices for the Music Industry
    Tuesday March 13, 2012 3:30pm - 4:30pm @ St David's Bethell Hall (301 E 8th St)

    Navigating the mobile-digital music landscape is difficult at best. The growing number of mobile music providers who is focused on or struggle with - how to distribute, monetize, drive downloads, and engage in consumer behaviors. This session will feature insights from key stakeholders in the mobile music space, including service providers, managers, musicians, lawyers, and platform technologies. We will discuss pain points within this space and effective best practices to minimizing barriers. Music downloads to mobile phones is a $2.4 billion industry today and is expected to hit $5.5 billion by 2015 (Jupiter Research), yet the discourse between the stakeholders has yet to mature. Come join the conversation and be at the forefront of the mobile music revolution. This session is sponsored by InMobi.

    Partner/Head of Digital | The Collective | Aaron Ray is a Partner...

    Head of Business Dev, North America | InMobi

    Shareholder | Greenberg Traurig, LLP

    Dir, Consumer Mktg | Shazam | At Shazam, Jeff is responsible...

    Senior Mgr, Performance Sales | Pandora

    Head of Product | Muve Music

    Dir Mobile & Emerging Media | Pandora

    Type Interactive, Panel
    Hashtag #sxsw #MusicAds
    Theme Branding and Marketing
    Level Advanced
    Tags All
    Website http://schedule.sxsw.com/2012/events/event_IAP100159

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