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Potterize It! Sharing the Magic of Fan Culture

    Pottermore. MuggleNet. The Leaky Cauldron. Huge conferences like Infinitus 2010 and LeakyCon 2011. What makes Potter fan communities thrive? Is the success simply due to the size of the fandom, or is there real magic happening? Melissa Anelli (LeakyCon, Leaky Cauldron, LeakyNews), Andrew Sims (Hypable, MuggleNet, Twilight Source), and Heidi Tandy (HPEF/Ascendio, FictionAlley) will share insider knowledge on creating vibrant online and "In Real Life" communities and events. Social Media Librarian Lisa Bunker (Pima County Library) will deconstruct Potterverse methodologies, with an emphasis on ways other organizations can build and Potterize their own "fanbase" to bring the magic home. With moderator Brenda Huettner (P-N Designs), they'll discuss how to spark new fires, continually adapt to new tools and media, capture attention and encourage participation, and remain fresh in a fickle realm.

    Co-Founder | Hypable | Andrew Sims is a 22 year old living in...

    P-N Designs Inc

    Lawyer | FIConsulting LLC | Heidi Tandy (heidi8) is an attorney...

    Social Media Librarian | Pima County Public Library | I am very...

    Author, Journalist, Founder, Owner, Head Mischief Maker, Person...

    Type Interactive, Panel
    Hashtag #sxsw #Potterize!
    Theme Social Networks
    Level Intermediate
    Website http://schedule.sxsw.com/2012/events/event_IAP12405

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