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Auto Meets Mobile: Building In-Vehicle Apps
    Monday March 12, 2012 3:30pm - 4:30pm @ Hilton Austin Downtown (Salon H) (500 E 4th St, Austin, TX 78701)
    NPR and Toyota share their insights on what it takes to build an App for the connected car. With the launch of Entune, Toyota has entered the world of mobile applications and has created a vehicle app ecosystem. Other automotive manufacturers are also launching ‘telematics’ platforms that allows Internet-based content into vehicles. In contrast to smartphone app stores, there are relatively few apps available in cars today. Learn how governance, utility, perceived value, time, effort, cognitive processing, and simplicity all have a voice in the process for successful automotive application implementation.

    Natl Mgr | Toyota Motor Corporation | Michelle Avary has worked...

    Sr Dir Tech | NPR | Zach J. Brand is Sr. Director of Technology...

    Type Interactive, Dual
    Hashtag #sxsw #Apps4Cars
    Theme Emerging
    Level Intermediate
    Tags All
    Website http://schedule.sxsw.com/2012/events/event_IAP10602

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